KTTU-FM

KTTU-FM (97.3 FM, "Double T 97.3") is a radio station in New Deal, Texas, United States. It is owned by Ramar Communications Inc. of Lubbock and serves the Lubbock area. It is popular for local sports broadcasting.

The station started in 1961 in Plainview, Texas, with a different name. Over time, it changed names and power levels. In 2015, KTTU-FM moved to 97.3 FM and became the main station for Texas Tech Sports Network. It broadcast football, men's basketball, and baseball games.

In 2019, the station's programming changed to FOX Sports Radio. In 2024, the station was featured on a television program. Many talented hosts have worked at Double T 97.3, making it a favorite for sports fans in the area.

HD formats

KTTU-FM offers different types of music on its extra channels. One channel plays rock music, called "Rock 96.9". Another channel plays old songs, called "Oldies 97.7". This old music channel started on August 15, 2013.

Later, on August 11, 2018, a new channel began with Texas country music, named "93.1 Texas FM".

In 2019, the rock music changed to classic country songs, called "96.9 The Bull".

By July 1, 2024, the rock music channel became a sports talk station, "100.7 The Score". The Texas country music channel switched to a mix of modern adult songs, called "93.1 Yes FM".

History

KLZK began broadcasting on 104.3 FM in 1995. It was owned by Paul R. Beane, who used to be on the Lubbock City Council.